Marketing Resources   Tags: business, industries, marketing  

Use the resources listed under this guide's tabs to begin your market research.

After you click on a database, ebooks, or Noodletools link, you will be asked for the following information:

Username: 7-digit TCL ID number

Password: first initial of first name + last three digits of Social Security number (example: John Smith, SSN 1234567, Password: j567)

ENHANCED BUSINESS SOURCE PREMIER (EBSCO)

• Full-text for ~ 7,600 titles on all business subjectS
• Company Profiles
• SWOT Analyses
• Full-text of 1,100+ peer-reviewed journals
• Industry Profiles
• Country Reports
• Full-text 350+ top scholarly journals, 1922-present
• Market Research Reports
• Product Reviews
• For more information, click here

BUSINESS & COMPANY RESOURCE CENTER

• Full--text periodical/news articles, press releases, reference sources
• Information for US and foreign companies and associations, including corporate hierarchies
• Company financials and earning estimates
• Investment and broker research reports
• Corporate chronologies and company histories
• Brands and product information
• Industry and company rankings
• Market Share data
• Industry Overviews
• HR Law Case Digests
• Business Reference Books

ACADEMIC SEARCH PREMIER

• Good source for more general information about companies
• Current newspaper and magazine articles about challenges companies are encountering
• Basic and advanced search options
• For more information, click here